Original Italian advertising poster promoting Amaro Valsesia, a traditional bitter digestivo produced in the Valsesia region of northern Italy. The design features a young woman in regional dress presenting a bottle of the liqueur, set before the distillery buildings of Agostino Brugo & C. Snow-covered Alpine peaks rise in the background, referencing the mountainous landscape where many of the herbs used in the production of the amaro were sourced.
Amaro, a category of Italian herbal liqueur traditionally enjoyed after meals, was widely advertised during the early twentieth century as both a digestive and a tonic. Posters such as this combined regional imagery with appealing figures to associate the product with the natural environment and traditions of northern Italy.
Printed in Italy by Gros. Monti & Cie., this large-format lithograph reflects the strong graphic style typical of Italian commercial posters of the interwar period.
Artist: Anonymous
Printer: Gros. Monti & Cie Printing Co
Origin: Italy
Size: 39 x 55 inches
On / Off Linen: On linen
Print Technique: Stone lithograph
Year: c.1925
Condition & Comments: Excellent condition on linen. Original Italian advertising poster for Amaro Valsesia digestivo.
Artist: Cappiello, Leonetto Printer: Ricordi, Italy Size: 39 x 55 in / 100 x 140 cm On/Off Linen: On Linen Print Technique: Offset lithograph Year: 1950 Title: Vintage Campari L’Aperitivo Poster by Leonetto Cappiello – 1950s
Description: Experience classic Italian aperitifs with this rare 1950s reprint of Leonetto Cappiello’s 1921 poster for Bitter Campari. Featuring the memorable Pierrot wrapped in an orange peel, this poster showcases Cappiello’s unique artistic style and creativity in advertising.
Condition: In excellent condition, preserved on linen and rated A for its high quality.
Value: This rare 39×55 size has previously sold for $1400 at New York City auctions, making this offer a great deal.
Perfect For: Collectors, Italian aperitif enthusiasts, and fans of vintage art. Ready to enhance any collection or decor. Feel free to contact us for more details.
Original Italian advertising poster for Cinzano designed by Leonetto Cappiello. The image features Cappiello’s celebrated figure raising a glass of Cinzano, set against a bold graphic background characteristic of the artist’s influential poster style. Cappiello (1875–1942) was one of the most important poster artists of the early twentieth century and helped define modern advertising imagery with his dramatic compositions and vivid color contrasts.
This printing was issued for the 50th Fiera di Milano (Milan Fair), noted in the lower left margin, with the imprint Ricordi Arti Grafiche S.p.A., Milano appearing at the lower right.
Artist: Cappiello, Leonetto
Title: Cinzano
Publisher: Ricordi Arti Grafiche S.p.A., Milano
Size: 55 x 39 inches / 140 x 100 cm
On / Off Linen: On linen
Print Technique: Lithograph
Year: c.1950
Condition & Comments: Excellent condition on linen.
In 1980, Champagne Castellane reissued a special commemorative series of its most famous poster designs to celebrate its advertising legacy. This smaller-format edition (16 x 24 inches) was printed directly by Castellane in France using offset lithography and faithfully reproduces the original design by Leonetto Cappiello. The poster is in excellent condition, mounted on quality paper, and was part of the official limited promotional campaign issued by the champagne house.
Description and History
Leonetto Cappiello (1875–1942) was one of the most celebrated poster artists of the early 20th century, often called the father of modern advertising. Known for his bold colors and whimsical compositions, Cappiello revolutionized commercial art by replacing the elaborate Art Nouveau style with striking, simplified imagery focused on single, memorable figures.
Cappiello’s Champagne de Castellane poster design originally dates from the early 20th century and features his trademark dynamic energy—a joyful, celebratory spirit perfectly suited to the brand’s refined image. Castellane, one of France’s oldest Champagne houses founded in Épernay in 1895, became renowned for its distinctive red diagonal stripe label and its association with French elegance and festivity.
The 1980 reissue by Castellane served both as a tribute to the golden age of poster art and as an homage to Cappiello’s enduring influence on advertising and design.
Artist: Leonetto Cappiello
Date: 1980
Printer: Castellane
Size: 16 x 24 inches
Print Type: Offset Lithography
Condition: Excellent “A”
Comments: Official 1980 reissue by Champagne Castellane in celebration of its historic poster campaigns.
Cachou Lajaunie was created by Leonetto Cappiello in 1900 for the French maker of Cachou Lajaunie breath mints and printed by Imprimerie Vercasson, Paris. The image shows an elegantly dressed woman enjoying the product, presented against a simple background to emphasize the figure and the brand name. At this time, stone lithography was the standard method for high-quality advertising posters, allowing for precise color and detail.
This poster comes from the early years of Cappiello’s career and from the period when Art Nouveau dominated European design. It illustrates how commercial posters were used both to advertise products and to convey a sense of fashion and modern life.
The poster has been mounted on linen using archival materials and is graded “Excellent A.”
Leonetto Cappiello’s famous image for Thermogène, showing the green figure exhaling flames beside the bold red lettering. This version was printed in France by Dehon & Cie, Valenciennes, in the smaller 20 × 28 inch format. It dates from around 1940 and is a fine mid-century impression of one of Cappiello’s most recognizable advertising designs. Backed on linen, colors remain vivid and condition is excellent. A Certificate of Authenticity accompanies the piece.
Title: Le Thermogène
Artist: Leonetto Cappiello
Date: c.1940
Printer: Dehon & Cie, Imp. Valenciennes (France)
Size: 20 × 28 inches (approx. 50 × 71 cm)
Print Type: Lithograph
Condition: Excellent “A,” professionally backed on linen
Comments: Classic Cappiello advertising poster for Thermogène, French edition in reduced format, printed by Dehon & Cie. Includes Certificate of Authenticity. Securely packed, shipped FedEx 2-Day insured with guaranteed safe arrival.
