Original French advertising poster for Taittinger Champagne. The design uses a clever visual device in which the viewer looks through the bowl of a Champagne flute to see the silhouette of an elegant blonde woman wearing a fitted black evening gown. The refined composition reflects the glamour and sophistication associated with Champagne advertising of the period. The figure is often thought to resemble Grace Kelly, though it was modeled after the French actress Catherine Deneuve.
Founded in 1932 by Pierre-Charles Taittinger, the Taittinger Champagne house remains one of the major family-run Champagne producers. The company has long emphasized traditional methods and careful control of quality, values reflected in its advertising campaigns.
Artist: Anonymous
Title: L’Instant Taittinger
Printer: Publicis, Reims
Size: 46.5 x 66.75 inches
On / Off Linen: On linen
Print Technique: Offset lithograph
Year: c.1980
Condition & Comments: Excellent condition on linen.
Vintage Taittinger Champagne poster from the 1980s, featuring a glamorous woman—often thought to be inspired by Grace Kelly—seen through a tall champagne flute. Part of the celebrated “L’Instant Taittinger” advertising campaign introduced by Claude Taittinger, the image combines elegance and luxury in a refined Art Deco–inspired style. The golden tones and stylized composition evoke the sparkle of champagne and the sophistication of the brand. Linen-mounted and in excellent condition.
L’Instant Taittinger
Artist: Anonymous
Date: c. 1980s
Printer: Taittinger, France
Size: 21.3 × 31.5 in / 54 × 80 cm
Print Type: Offset lithograph
On Linen: Yes
Condition: Excellent “A”
