Original Italian advertising poster promoting Amaro Valsesia, a traditional bitter digestivo produced in the Valsesia region of northern Italy. The design features a young woman in regional dress presenting a bottle of the liqueur, set before the distillery buildings of Agostino Brugo & C. Snow-covered Alpine peaks rise in the background, referencing the mountainous landscape where many of the herbs used in the production of the amaro were sourced.
Amaro, a category of Italian herbal liqueur traditionally enjoyed after meals, was widely advertised during the early twentieth century as both a digestive and a tonic. Posters such as this combined regional imagery with appealing figures to associate the product with the natural environment and traditions of northern Italy.
Printed in Italy by Gros. Monti & Cie., this large-format lithograph reflects the strong graphic style typical of Italian commercial posters of the interwar period.
Artist: Anonymous
Printer: Gros. Monti & Cie Printing Co
Origin: Italy
Size: 39 x 55 inches
On / Off Linen: On linen
Print Technique: Stone lithograph
Year: c.1925
Condition & Comments: Excellent condition on linen. Original Italian advertising poster for Amaro Valsesia digestivo.
Artist: Cappiello, Leonetto Printer: Ricordi, Italy Size: 39 x 55 in / 100 x 140 cm On/Off Linen: On Linen Print Technique: Offset lithograph Year: 1950 Title: Vintage Campari L’Aperitivo Poster by Leonetto Cappiello – 1950s
Description: Experience classic Italian aperitifs with this rare 1950s reprint of Leonetto Cappiello’s 1921 poster for Bitter Campari. Featuring the memorable Pierrot wrapped in an orange peel, this poster showcases Cappiello’s unique artistic style and creativity in advertising.
Condition: In excellent condition, preserved on linen and rated A for its high quality.
Value: This rare 39×55 size has previously sold for $1400 at New York City auctions, making this offer a great deal.
Perfect For: Collectors, Italian aperitif enthusiasts, and fans of vintage art. Ready to enhance any collection or decor. Feel free to contact us for more details.
Original Italian advertising poster for Cinzano designed by Leonetto Cappiello. The image features Cappiello’s celebrated figure raising a glass of Cinzano, set against a bold graphic background characteristic of the artist’s influential poster style. Cappiello (1875–1942) was one of the most important poster artists of the early twentieth century and helped define modern advertising imagery with his dramatic compositions and vivid color contrasts.
This printing was issued for the 50th Fiera di Milano (Milan Fair), noted in the lower left margin, with the imprint Ricordi Arti Grafiche S.p.A., Milano appearing at the lower right.
Artist: Cappiello, Leonetto
Title: Cinzano
Publisher: Ricordi Arti Grafiche S.p.A., Milano
Size: 55 x 39 inches / 140 x 100 cm
On / Off Linen: On linen
Print Technique: Lithograph
Year: c.1950
Condition & Comments: Excellent condition on linen.
