Perrier Hokusai wave by Bernard Villemot 1980
This Perrier “Hokusai Wave” poster, created by Bernard Villemot in 1980, is a tribute to the famous Hokusai woodblock print, “The Great Wave off Kanagawa.” Villemot’s design merges the iconic wave with a minimalist approach. The Perrier bottle’s shape is subtly integrated into the crest of the wave, tying the image back to the brand.
Villemot’s use of bold, contrasting colors and stylized design gives the wave a dynamic, yet simple, appearance. The influence of Hokusai’s classic work is clear, but Villemot adapts it into a contemporary advertising context. This piece reflects a blending of East and West in a way that was innovative for its time.
The poster measures 22.5 x 17 inches and is printed using offset lithography on linen. It is in excellent “A” condition, carefully preserved for collectors. As a second printing, this poster is rare and highly collectible, making it a standout item in any vintage poster collection.
This poster is a unique piece of 20th-century advertising art. Its rare status and artistic connection to a well-known Japanese work make it a valuable addition to any collection. Whether you’re an art enthusiast or a vintage poster collector, this piece offers a rare opportunity to own an iconic design.
Title: Perrier, Also Known as Hokusai Wave
Artist: Bernard Villemot
Date: 1980
Printer: Perrier
Size: 22.5 x 17 inches, on linen
Print Type: Offset Lithography
Condition: Excellent “A” on linen
Comments: Rare second printing, tribute to Hokusai’s iconic wave
