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Title: "Vintage Italian Poster: Barilla Pasta by Erberto Carboni - 1952"
Description: Erberto Carboni artistic genius shines through as he captures the essence of Barilla Pasta with simplicity and directness. This three-color masterpiece is a testament to Carboni's skill in translating a brand's identity into a visual narrative. Erberto Carboni's Creative Vision: In 1952, Erberto Carboni use of modern design, a movement that influenced Italian designers like Ettore Sottsass and many others.
Original Printing: This poster is from the original printing, ensuring its authenticity and historical significance. It has been preserved on linen, maintaining its excellent condition.
Erberto Carboni (1899-1984) was a renowned Italian artist, known for his contributions to graphic design, illustration, and poster art. Initially trained as an architect, he shifted to graphic design, opening a studio in Parma where he created ads for local businesses. In 1932, he moved to Milan, working with Studio Boggeri and Olivetti, where he honed his design skills. Carboni became known for his stand designs at trade fairs, including the Italian Air Show (1934) and the Paris Expo (1936).
Post-WWII, Carboni continued in trade fair graphic design, notably at the Milan Fair, and crafted ads for brands like Olivetti, Shell, Barilla, and Bertolli. His style blended illustration with Bauhaus-inspired layouts, earning him numerous awards, including the National Prize for Advertising Graphics. Later in life, he turned to sculpture and painting, exhibiting his work at prestigious venues like the Venice Biennale (1972). Carboni’s legacy remains in his innovative designs and visual storytelling across various mediums.
About Us: With over 30 years of experience, Poster France LLC and Poster Classics SRL have been dedicated to curating and offering vintage posters. Our journey began in the 1980s as a passionate hobby that evolved into a substantial collection, transitioning into a wholesale and eventually a retail venture. Our passion extends to all forms of vintage posters, from travel to theater, and everything in between. Notably, we specialize in the rich traditions of French and Italian Poster Art. Our expertise in antique posters has been recognized and sought after by prestigious publications such as the Financial Times of London, Wall Street Journal, Forbes Magazine, Daily Express, as well as esteemed platforms like Antiques Roadshow and various museums and private collections worldwide. We invite you to explore our online sales platform, and should you have any inquiries or require assistance, please do not hesitate to contact us. Your satisfaction is our priority. Enjoy your visit!
