Barilla Pasta by Erberto Carboni 1951 on linen original italian poster

Barilla Carboni
In Stock
US$550.00

Title: "Vintage Italian Poster: Barilla Pasta by Erberto Carboni - 1952"

Original Printing: This poster is from the original printing, ensuring its authenticity and historical significance. It has been preserved on linen, maintaining its excellent condition. Erberto Carboni (1899-1984) was an accomplished Italian artist celebrated for his significant contributions to graphic design, illustration, and poster art. Initially trained as an architect, he transitioned to graphic design early in his career, opening a studio in Parma where he created advertising materials for local businesses.

Description

Title: "Vintage Italian Poster: Barilla Pasta by Erberto Carboni - 1952" Description: Erberto Carboni artistic genius shines through as he captures the essence of Barilla Pasta with simplicity and directness. This three-color masterpiece is a testament to Carboni's skill in translating a brand's identity into a visual narrative. Erberto Carboni's Creative Vision: In 1952, Erberto Carboni use of modern design, a movement that influenced Italian designers like Ettore Sottsass and many others. Original Printing: This poster is from the original printing, ensuring its authenticity and historical significance. It has been preserved on linen, maintaining its excellent condition. Erberto Carboni (1899-1984) was an accomplished Italian artist celebrated for his significant contributions to graphic design, illustration, and poster art. Initially trained as an architect, he transitioned to graphic design early in his career, opening a studio in Parma where he created advertising materials for local businesses. In 1932, Carboni relocated to Milan, where he collaborated with Studio Boggeri and Olivetti's Advertising and Development Office, refining his skills and expanding his creative horizons. He became renowned for his stand design work at cultural and trade fair exhibitions, including notable projects such as the Italian Air Show at the Triennale di Milano (1934) and the International Expo in Paris (1936). Throughout his career, Carboni remained active as an illustrator, contributing to publications like "L'Ufficio Moderno," "La Lettura," and "La Rivista illustrata del Popolo d'Italia." His illustrations demonstrated his knack for visual storytelling. Following World War II, he continued his career in trade fair graphic design, particularly at the Milan Fair, and lent his artistic prowess to advertising campaigns for renowned brands like Olivetti, Shell, Motta, Barilla, Bertolli, and Pavesi. Carboni's advertising approach was deeply influenced by his background as an illustrator and his expertise in page architecture, cultivated through collaborations with Studio Boggeri and exposure to Bauhaus themes. His remarkable work garnered numerous awards, including the National Prize for Advertising Graphics and the Grand Prize of the Milan Triennale. In his later years, Carboni shifted his focus to sculpture and painting, broadening his artistic portfolio. His art found a place in prestigious galleries and was showcased at the Venice Biennale in 1972. Erberto Carboni's enduring legacy is that of a multifaceted artist who made an indelible mark on graphic design, illustration, and the wider realm of visual arts. Title Barilla Pasta Artist Erberto Carboni Date C1952 Original printing Printer A. PizziI, MIlano Size 26 x 36 inches Print Type Offset Lithography Condiiton Excellent "A" on linen Comments Barilla Pasta poster sold in Italia. The poster in excellent A condition mounted on museum linen quality work. About Us: With over 30 years of experience, Poster France LLC and Poster Classics SRL have been dedicated to curating and offering vintage posters. Our journey began in the 1980s as a passionate hobby that evolved into a substantial collection, transitioning into a wholesale and eventually a retail venture. Our passion extends to all forms of vintage posters, from travel to theater, and everything in between. Notably, we specialize in the rich traditions of French and Italian Poster Art. Our expertise in antique posters has been recognized and sought after by prestigious publications such as the Financial Times of London, Wall Street Journal, Forbes Magazine, Daily Express, as well as esteemed platforms like Antiques Roadshow and various museums and private collections worldwide. We invite you to explore our online sales platform, and should you have any inquiries or require assistance, please do not hesitate to contact us. Your satisfaction is our priority. Enjoy your visit!

Product Details

Artist
Carboni, Erberto
Printer
Pizzi, MIlano
Size
26 36 " / 66 x 91,4 cm
On / Off linen
On Linen
Print Technique
offset lithograph
Year
1951
Condition & Comments
excellent original printing

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